based on theatre / performance

A collection of moulds to repeat the shape of the ordinary along with props for domestic drama casted out laundry powder.

Did you ever tried to repeat the same word many times until it suddenly start to sounds strange? Until the moment you question the why of this association of sound and meaning?

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The repetition is the key element to create new perceptions, to raise question and understanding.
That is what children do by re-acting everyday scenes with toys; this is what we do to learn. If we turn the positive shapes to negative, the visual landscape of ordinary goods becomes a mould for repetition.


polyurethane moulds realized in Vincent De Rijk studio

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